Understanding Factors Affecting Mobile Services Adoption: Case of Thailand

被引：2
作者：
Daim, Tugrul U. [1 ]
Aldhaban, Fahad [1 ]
Justice, Jay [2 ,3 ]
Basoglu, Nuri [4 ]
机构：
[1] Portland State Univ, Dept Engn & Technol Management, Portland, OR USA
[2] Portland State Univ, Project Management, Portland, OR USA
[3] Intel Corp, Santa Clara, CA 95051 USA
[4] Bogazici Univ, Dept Management Informat Syst, Istanbul, Turkey
来源：
INTERNATIONAL JOURNAL OF INFORMATION SYSTEMS IN THE SERVICE SECTOR | 2014年 / 6卷 / 02期
关键词：
Mobile Services; Pairwise Comparison; Technology Adoption; Telecommunication; Thailand;
D O I：
10.4018/ijisss.2014040104
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Popularity of mobile services is increasing rapidly in Thailand and it is influencing daily life, business, and markets. Recently, more attention has been drawn towards mobile services due to the adoption of 3G in Thailand. This enhanced the competition in the telecommunication industry. Consequently, it became very critical for mobile services providers to better understand users and factors that affect users' adoption of mobile services. This paper aims to identify and study factors that impact mobile services adoption in Thailand. Factors and sub factors were identified and a survey was conducted. Factors were compared using Pairwise Comparison Method (PCM). Results of the analysis show that intermediary factors have the highest impact on users' intention to adopt mobile services followed by service characteristics factors and social factors respectively. The study provides an insight and information about factors influencing users' adoption of mobile services in Thailand.
引用
收藏
页码：51 / 69
页数：19
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