SOCIAL MEDIA IN SPANISH UNIVERSITIES

Spanish universities in the process of adaptation to the European Higher Education have joined their communication channels social media, as a direct communication channel with students. Web 2.0 is a catalyst in the process of learning that integrate the objectives of the EEES and needs current society, with people and institutions asynchronously. This research analyzes the social networking profiles (Facebook and Twitter) that have some of the best universities in Spain. From this information we can extract the involvement of academic institutions in their daily publications, type of content or interacting with their followers or fans.