THE HUMOROUS SPEAKER: THE CONSTRUCTION OF ETHOS IN COMEDY

The rhetoric is guided by three dimensions: logos, pathos and ethos. Logos is the speech itself, pathos are the passions that the speaker, through logos, awakens in his audience, and ethos is the image that the speaker creates of himself, also through logos, in front of an audience. The rhetorical genres are three: deliberative (which drives the audience or the judge to think about future events, characterizing them as convenient or harmful), judiciary (the audience thinks about past events in order to classify them as fair or unfair) and epidictic (the audience will judge any fact occurred, or even the character of a person as beautiful or not). According to Figueiredo (2014) and based on Eggs (2005), we advocate that ethos is not a mark left by the speaker only in rhetorical genres, but in any textual genre, once the result of human production, the simplest choices in textual construction, are able to reproduce something that is closely linked to speaker, thus, demarcating hir/her ethos. To verify this assumption, we selected a display of a video of the comedian Danilo Gentili, which will be examined in the light of Rhetoric and Textual Linguistics. So, our objective is to find, in the stand-up comedy genre, marks left by the speaker in the speech that characterizes his/her ethos. The analysis results show that ethos, discursive genre and communicational purpose amalgamate in an indissoluble complex in which the success of one of them interdepends on how the other was built.