ADVERTISING AND THE PROFITABILITY OF LEADING AND FOLLOWING FIRMS

被引：3
|
作者：
HIRSCHEY, M [1 ]
机构：
[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706
来源：
MANAGERIAL AND DECISION ECONOMICS | 1982年 / 3卷 / 02期
关键词：
D O I：
10.1002/mde.4090030205
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：79 / 84
页数：6
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