ADVERTISING AND THE PROFITABILITY OF LEADING AND FOLLOWING FIRMS

被引：3

|

作者：

HIRSCHEY, M ^{[1
]}

机构：

[1] UNIV WISCONSIN,GRAD SCH BUSINESS,MADISON,WI 53706

来源：

MANAGERIAL AND DECISION ECONOMICS | 1982年 / 3卷 / 02期

关键词：

D O I：

10.1002/mde.4090030205

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：79 / 84

页数：6

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