Strategic Communication and the Marketization of Educational Exchange

被引：0

作者：

Bean, Hamilton ^{[1
]}

机构：

[1] Univ Colorado Denver, Dept Commun, Denver, CO 80204 USA

来源：

ALL AZIMUTH-A JOURNAL OF FOREIGN POLICY AND PEACE | 2015年 / 4卷 / 02期

关键词：

Educational exchange; public diplomacy; discourse; marketization; engagement;

D O I：

暂无

中图分类号：

D81 [国际关系];

学科分类号：

030207 ;

摘要：

This article describes how the marketization discourse that typifies U.S. strategic communication also influences the meanings and practices of educational exchange. Through an analysis of five presentations and 34 program evaluations provided by the U.S. State Department's Bureau of Educational and Cultural Affairs, this article explores the risks associated with marketization discourse for the development of mutual understanding and peace.

引用

页码：31 / 44

页数：14

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