MODELING ASYMMETRIC COMPETITION

被引：105

作者：

CARPENTER, GS

COOPER, LG

HANSSENS, DM

MIDGLEY, DF

机构：

[1] UNIV CALIF LOS ANGELES,ANDERSON GRAD SCH MANAGEMENT,LOS ANGELES,CA 90024

[2] UNIV NEW S WALES,AUSTRALIAN GRAD SCH MANAGEMENT,KENSINGTON,NSW 2033,AUSTRALIA

来源：

MARKETING SCIENCE | 1988年 / 7卷 / 04期

关键词：

D O I：

10.1287/mksc.7.4.393

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：393 / 412

页数：20

共 20 条

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