HYBRID MODELS FOR CONJOINT-ANALYSIS - AN EXPOSITORY REVIEW

被引：133
作者：
GREEN, PE
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期
关键词：
D O I：
10.2307/3151698
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：155 / 169
页数：15
相关论文
共 50 条
[41]   MEASURING TRADE-OFFS - AN APPLICATION OF CONJOINT-ANALYSIS [J].
PATRICK, GF ;
LOEHMAN, ET ;
FERNANDEZ, A .
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS, 1983, 65 (05) :1184-1184
[42]   A CONJOINT-ANALYSIS APPROACH TO SERVICE IN THE MOTOR CARRIER INDUSTRY [J].
FARAHBOD, K ;
LOGAN, L .
LOGISTICS AND TRANSPORTATION REVIEW, 1991, 27 (02) :185-196
[43]   USING CONJOINT-ANALYSIS IN INDUSTRIAL MARKETING - THE ROLE OF JUDGMENT [J].
AUTY, S .
INDUSTRIAL MARKETING MANAGEMENT, 1995, 24 (03) :191-206
[44]   A CONJOINT-ANALYSIS OF REFERENCE SERVICES IN ACADEMIC-LIBRARIES [J].
CRAWFORD, GA .
COLLEGE & RESEARCH LIBRARIES, 1994, 55 (03) :257-267
[45]   MEASURING STUDENTS PREFERENCES FOR REFERENCE SERVICE - A CONJOINT-ANALYSIS [J].
HALPERIN, M ;
STRAZDON, M .
LIBRARY QUARTERLY, 1980, 50 (02) :208-224
[46]   COMPLETELY UNACCEPTABLE LEVELS IN CONJOINT-ANALYSIS - A CAUTIONARY NOTE [J].
GREEN, PE ;
KRIEGER, AM ;
BANSAL, P .
JOURNAL OF MARKETING RESEARCH, 1988, 25 (03) :293-300
[47]   ATTRIBUTE IMPORTANCE WEIGHTS IN CONJOINT-ANALYSIS - BIAS AND PRECISION [J].
MISHRA, S ;
UMESH, UN ;
STEM, DE .
ADVANCES IN CONSUMER RESEARCH, 1989, 16 :605-611
[48]   USE OF CONJOINT-ANALYSIS AND MARKETING APPROACHES IN EDUCATION SURVEYS [J].
SHUKLA, PK ;
BRUNO, J .
EDUCATION, 1992, 112 (03) :451-458
[49]   CORRELATED PRICE IN CONJOINT-ANALYSIS - AN EMPIRICAL-COMPARISON OF PART-WORTH ESTIMATION MODELS [J].
GREEN, PE ;
HELSEN, K ;
SHANDLER, B .
1989 AMA EDUCATORS PROCEEDINGS : ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING, 1989, 55 :160-164
[50]   ON THE CREATION OF ACCEPTABLE CONJOINT-ANALYSIS EXPERIMENTAL-DESIGNS [J].
STECKEL, JH ;
DESARBO, WS ;
MAHAJAN, V .
DECISION SCIENCES, 1991, 22 (02) :435-442
12345