AN EXPERIMENTAL EVALUATION OF GRAPHICAL AND COLOR-ENHANCED INFORMATION PRESENTATION

被引：129
作者：
BENBASAT, I
DEXTER, AS
机构：
[1] Univ of British Columbia, Faculty of, Commerce & Business, Administration, Vancouver, BC, Can, Univ of British Columbia, Faculty of Commerce & Business Administration, Vancouver, BC, Can
来源：
MANAGEMENT SCIENCE | 1985年 / 31卷 / 11期
关键词：
MANAGEMENT - Information Systems - MARKETING;
D O I：
10.1287/mnsc.31.11.1348
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
A laboratory experiment was conducted to assess the influence of graphical and color-enhanced information presentation on decision quality, decision-making time and user perceptions of information systems attributes. The experimental design examined the main and interaction effects of report format, color, and individual differences (field dependence/independence) among the subjects. The findings indicate that the claims made about the benefits of color-enhanced reports are subject to qualification. Even though color influenced decision-making quality in general, and to some extent color was more beneficial for graphical than tabular reports, its most significant impact was on the performance of field-dependents.
引用
收藏
页码：1348 / 1364
页数：17
相关论文
共 37 条
[1]  
BARKER E, 1977, COLOR CODING EFFECTS
[2]   INDIVIDUAL-DIFFERENCES IN THE USE OF DECISION SUPPORT AIDS [J].
BENBASAT, I ;
DEXTER, AS .
JOURNAL OF ACCOUNTING RESEARCH, 1982, 20 (01) :1-11
[3]  
BENBASAT I, 1979, ACCOUNT REV, V54, P735
[4]   BEHAVIORAL-ASPECTS OF INFORMATION-PROCESSING FOR THE DESIGN OF MANAGEMENT INFORMATION-SYSTEMS [J].
BENBASAT, I ;
TAYLOR, RN .
IEEE TRANSACTIONS ON SYSTEMS MAN AND CYBERNETICS, 1982, 12 (04) :439-450
[5]   JUDGMENT BASED MARKETING DECISION MODELS - EXPERIMENTAL INVESTIGATION OF THE DECISION CALCULUS APPROACH [J].
CHAKRAVARTI, D ;
MITCHELL, A ;
STAELIN, R .
MANAGEMENT SCIENCE, 1979, 25 (03) :251-263
[6]   REVIEW AND ANALYSIS OF COLOR CODING RESEARCH FOR VISUAL-DISPLAYS [J].
CHRIST, RE .
HUMAN FACTORS, 1975, 17 (06) :542-570
[7]   AN EVALUATION OF THE EFFECT OF SELECTED COMBINATIONS OF TARGET AND BACKGROUND CODING ON MAP-READING PERFORMANCE - EXPERIMENT-V [J].
CHRISTNER, CA ;
RAY, HW .
HUMAN FACTORS, 1961, 3 (02) :131-146
[8]  
CHUTE AG, 1979, ECTJ-EDUC COMMUN TEC, V27, P251
[9]  
DESANCTIS G, 1984, UNPUB DECISION S OCT
[10]   COGNITIVE STYLE AND ACCEPTANCE OF MANAGEMENT SCIENCE RECOMMENDATIONS [J].
DOKTOR, RH ;
HAMILTON, WF .
MANAGEMENT SCIENCE SERIES B-APPLICATION, 1973, 19 (08) :884-894
1234