THE COMPETITIVE IMPLICATIONS OF RELEVANT-SET RESPONSE ANALYSIS

被引：48
作者：
HAUSER, JR
WERNERFELT, B
机构：
来源：
JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 04期
关键词：
D O I：
10.2307/3172760
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：391 / 405
页数：15
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