An empirical model of international student satisfaction

被引:112
作者
Arambewela, Rodney [1 ]
Hall, John [2 ]
机构
[1] Deakin Univ, Mkt, Melbourne, Vic, Australia
[2] Deakin Univ, Melbourne, Vic, Australia
关键词
Individual perception; Postgraduates; Overseas students; Australia; Customer satisfaction;
D O I
10.1108/13555850910997599
中图分类号
F [经济];
学科分类号
02 ;
摘要
Purpose - Based on the theoretical framework of expectancy-disconfirmation paradigm, the purpose of this paper is to examine the differences in student perceptions of the level of satisfaction related to educational and non-educational services among four groups of international postgraduate business students from China, India, Indonesia and Thailand undertaking study in Australia. Design/methodology/approach - The data used in this study were derived from a mail survey conducted among international postgraduate business students from Asia studying at five universities in the state of Victoria, Australia. A total of 573 usable responses were received. Analysis using structural equation modelling, multivariate analysis of variance (MANOVA) and analysis of variance (ANOVA) was undertaken. Findings - This study develops and tests a model of international postgraduate student satisfaction. Findings indicate that the importance of service quality factors related to both educational and non-educational services varies among nationality groups and, therefore, has a differential impact on student satisfaction. Practical implications - The study provides insights into seven constructs related to educational and non-educational services that are perceived as important by postgraduate business students from Asia in satisfaction formation. Universities should develop a diversified strategic marketing plan that incorporates the differential needs of international postgraduate business students according to the educational and non-educational constructs developed in this paper. Originality/value - This study makes a contribution by filling a void in academic research in the area of satisfaction in relation to postgraduate international business students from four nationality groups in Asia.
引用
收藏
页码:555 / 569
页数:15
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