CLIENT PERCEPTIONS OF INTEGRATED MARKETING COMMUNICATIONS

被引：0

作者：

DUNCAN, TR ^{[1
]}

EVERETT, SE ^{[1
]}

机构：

[1] UNIV COLORADO,SCH JOURNALISM & MASS COMMUN,BOULDER,CO 80309

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：30 / 39

页数：10

共 19 条

CAYWOOD, C ;

EWING, R .

[2]

Caywood D. E., 1991, INTEGRATED MARKETING

[3]

DILENSCHNEIDER RL, 1991, PUBLIC RELAT J, V17, P228

[4]

DUNCAN TR, 1986, UNPUB STUDY MANUFACT

[5]

EISENHART T, 1989, BUSINESS MARKETI JUL

[6]

HARRIS T, 1991, MARKETERS GUIDE PUBL

[7]

HUME S, 1991, ADVERTISING AGE 0923

[8] IMPERIALISM AND ENCROACHMENT IN PUBLIC-RELATIONS [J].

LAUZEN, MM .

[9]

NAKRA P., 1991, PUBLIC RELATIONS Q, V36, P42

[10]

Novelli WD., 1989, PUBLIC RELATIONS Q, V34, P7