HAPPY AND SAD TV PROGRAMS - HOW THEY AFFECT REACTIONS TO COMMERCIALS

被引：270

作者：

GOLDBERG, ME ^{[1
]}

GORN, GJ ^{[1
]}

机构：

[1] UNIV BRITISH COLUMBIA,FAC COMMERCE & BUSINESS ADM,VANCOUVER V6T 1W5,BC,CANADA

来源：

关键词：

D O I：

10.1086/209122

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：387 / 403

页数：17

共 32 条

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[5] MOOD AND MEMORY
BOWER, GH
[J]. AMERICAN PSYCHOLOGIST, 1981, 36 (02) : 129 - 148
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