RFID and Consumer Privacy

被引:7
作者
Clarke, Irvine, III [1 ]
Flaherty, Theresa [1 ]
机构
[1] James Madison Univ, Coll Business, Mkt, Harrisonburg, VA 22807 USA
关键词
Consumer privacy; customer relationships; e-Commerce technology; information security ethics; personally identifiable information; privacy; radio frequency identification; RFID;
D O I
10.1080/15332860802507370
中图分类号
F [经济];
学科分类号
02 ;
摘要
The increasing use of radio frequency identification (RFID) technology applications brings potential to create profound implications for customer relationships, namely consumer privacy. RFID provides many benefits to both consumers and businesses engaged in traditional and Internet commerce, however, there exist privacy concerns generated by the current and potential use of the technology. This article discusses such concerns, as well as potential misuse of RFID and ways in which proposed and pending legislation could address consumer privacy issues.
引用
收藏
页码:513 / 527
页数:15
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