SYSTEMATIC PAIRED COMPARISONS IN PREFERENCE ANALYSIS

被引：19

作者：

DAY, RL

机构：

来源：

关键词：

D O I：

10.2307/3149489

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：406 / 412

页数：7

共 10 条

[1]

BENSON PH, 1965, J ADVERTISING RES, V5, P28

[2]

BLISS CI, 1943, STORRS AGR EXPT STAT, V251

[3]

BOYD HW, 1964, MARKETING RES TEXT C, P692

[4]

David Herbert Aron, 1963, METHOD PAIRED COMP

[5] CONSUMER FLAVOR PREFERENCE FACTORS IN FOOD PRODUCT DESIGN [J].

EASTLACK, JO .

[6]

Fechner G. T., 1966, ELEMENTS PSYCHOPHYSI

[7]

GREENBERG A, 1963, J ADVERTISING RES, V3, P44

[8]

KUEHN AA, 1962, HARVARD BUS REV, V40, P100

[9]

KUEHN AA, 1964, THEORY MARKETING 2ND

[10]

THURSTONE LL, 1945, PSYCHOMETRIKA, V10, P237