A New Approach to Innovation at Nestle R&D

被引：0

作者：

Bauer, Werner ^{[1
]}

机构：

[1] Tech Univ Hamburg, Chem Engn, Hamburg, Germany

来源：

THUNDERBIRD INTERNATIONAL BUSINESS REVIEW | 2014年 / 56卷 / 01期

关键词：

D O I：

10.1002/tie.21599

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article examines a successfully implemented innovation process at Nestle's R&D headquarters in Switzerland. The six-year experience uses a micro-MBA model to train Nestle employees in how to move beyond the traditional models and innovate far beyond technology, turning them into agents of change. Using nontraditional methods, the results achieved by the program have succeeded beyond expectations. In fact, this innovation process has turned the training into a profit opportunity for the company. (C) 2013 Wiley Periodicals, Inc.

引用

页码：111 / 116

页数：6