COMPETITORS RESPONSES TO EASILY IMITATED NEW PRODUCTS - EXPLORING COMMERCIAL BANKING PRODUCT INTRODUCTIONS

被引：153
作者：
MACMILLAN, I
MCCAFFERY, ML
VANWIJK, G
机构：
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027
[2] CITIBANK,NEW YORK,NY
来源：
STRATEGIC MANAGEMENT JOURNAL | 1985年 / 6卷 / 01期
关键词：
D O I：
10.1002/smj.4250060106
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：75 / 86
页数：12
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