A TWO LAYER SUPPLY-DEMAND ANALYSIS MODEL FOR EVALUATING TOURISM ONLINE SERVICE

被引：0
|
作者：
Lu, Zi [1 ]
Han, Bing [1 ]
Li, Yanli [1 ]
Deng, Zhuopeng [1 ]
Zhang, Zui [2 ]
机构：
[1] Hebei Normal Univ, Fac Resources & Environm Sci, Shijiazhuang 050016, Hebei, Peoples R China
[2] Univ Technol Sydney, Fac Informat Technol, Broadway, NSW 2007, Australia
来源：
NEW MATHEMATICS AND NATURAL COMPUTATION | 2007年 / 3卷 / 01期
关键词：
Tourism websites; tourism online service; customer satisfaction; website evaluation; supply-demand analysis;
D O I：
10.1142/S1793005707000677
中图分类号：
O1 [数学];
学科分类号：
0701 ; 070101 ;
摘要：
In order to help tourism organizations enhance customer satisfaction (CS) for their websites and online services, this study develops a two layer supply-demand analysis model for tourism websites CS evaluation. This model is built based on the functionalities of tourism websites, and it mainly focuses on the CS evaluations from successful tourism websites applications. A number of tourism online service websites in Beijing, China, are taken as study cases for measuring and analyzing the supply-demand difference of online services presented in the model. The model can be used in regional tourism management to identify issues regarding the activity characteristics of tourism websites and to obtain suggestions to both customer satisfaction and tourism website provider profit.
引用
收藏
页码：123 / 134
页数：12
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