首页
学术期刊
论文检测
AIGC检测
热点
更多
数据
THE MISUSE OF REPEATED MEASURES ANALYSIS IN MARKETING-RESEARCH
被引:81
作者
:
LATOUR, SA
论文数:
0
引用数:
0
h-index:
0
机构:
OHIO STATE UNIV, COLL ADM SCI, COLUMBUS, OH 43210 USA
OHIO STATE UNIV, COLL ADM SCI, COLUMBUS, OH 43210 USA
LATOUR, SA
[
1
]
MINIARD, PW
论文数:
0
引用数:
0
h-index:
0
机构:
OHIO STATE UNIV, COLL ADM SCI, COLUMBUS, OH 43210 USA
OHIO STATE UNIV, COLL ADM SCI, COLUMBUS, OH 43210 USA
MINIARD, PW
[
1
]
机构
:
[1]
OHIO STATE UNIV, COLL ADM SCI, COLUMBUS, OH 43210 USA
来源
:
JOURNAL OF MARKETING RESEARCH
|
1983年
/ 20卷
/ 01期
关键词
:
D O I
:
10.2307/3151411
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:45 / 57
页数:13
相关论文
共 73 条
[61]
PREVENTION OF ACCIDENTAL-POISONING THROUGH PACKAGE AND LABEL DESIGN
[J].
SCHNEIDER, KC
论文数:
0
引用数:
0
h-index:
0
机构:
ST CLOUD STATE COLL,DEPT MKT & GEN BUSINESS,ST CLOUD,MN 56301
ST CLOUD STATE COLL,DEPT MKT & GEN BUSINESS,ST CLOUD,MN 56301
SCHNEIDER, KC
.
JOURNAL OF CONSUMER RESEARCH,
1977,
4
(02)
:67
-74
[62]
MODELING AN ORGANIZATIONAL BUYERS PRODUCT EVALUATION STRATEGY - VALIDITY AND PROCEDURAL CONSIDERATIONS
[J].
SCOTT, JE
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV DELAWARE,COLL BUSINESS & ECON,NEWARK,DE 19711
SCOTT, JE
;
WRIGHT, P
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV DELAWARE,COLL BUSINESS & ECON,NEWARK,DE 19711
WRIGHT, P
.
JOURNAL OF MARKETING RESEARCH,
1976,
13
(03)
:211
-224
[63]
ATTRIBUTION THEORY AND ADVERTISER CREDIBILITY
[J].
SETTLE, RB
论文数:
0
引用数:
0
h-index:
0
机构:
CALIF STATE UNIV,SCH BUSINESS ADM,SAN DIEGO,CA 92100
SETTLE, RB
;
GOLDEN, LL
论文数:
0
引用数:
0
h-index:
0
机构:
CALIF STATE UNIV,SCH BUSINESS ADM,SAN DIEGO,CA 92100
GOLDEN, LL
.
JOURNAL OF MARKETING RESEARCH,
1974,
11
(02)
:181
-185
[64]
PREFERENCE, SEARCH, AND CHOICE - INTEGRATIVE APPROACH
[J].
SHELUGA, DA
论文数:
0
引用数:
0
h-index:
0
SHELUGA, DA
;
JACCARD, J
论文数:
0
引用数:
0
h-index:
0
JACCARD, J
;
JACOBY, J
论文数:
0
引用数:
0
h-index:
0
JACOBY, J
.
JOURNAL OF CONSUMER RESEARCH,
1979,
6
(02)
:166
-176
[65]
CHOOSING A TEST STATISTIC IN MULTIVARIATE-ANALYSIS OF VARIANCE - COMMENT
[J].
STEVENS, J
论文数:
0
引用数:
0
h-index:
0
STEVENS, J
.
PSYCHOLOGICAL BULLETIN,
1979,
86
(02)
:355
-360
[66]
PROMOTIONAL EFFECTS ON A HIGH-INVOLVEMENT VERSUS LOW-INVOLVEMENT ELECTORATE
[J].
SWINYARD, WR
论文数:
0
引用数:
0
h-index:
0
SWINYARD, WR
;
CONEY, KA
论文数:
0
引用数:
0
h-index:
0
CONEY, KA
.
JOURNAL OF CONSUMER RESEARCH,
1978,
5
(01)
:41
-48
[67]
AGGREGATION CRITERIA IN NORMATIVE MARKET-SEGMENTATION THEORY
[J].
TOLLEFSON, JO
论文数:
0
引用数:
0
h-index:
0
TOLLEFSON, JO
;
LESSIG, VP
论文数:
0
引用数:
0
h-index:
0
LESSIG, VP
.
JOURNAL OF MARKETING RESEARCH,
1978,
15
(03)
:346
-355
[68]
DO CONSUMERS EVALUATE PRODUCTS BY ADDING OR AVERAGING ATTRIBUTE INFORMATION
[J].
TROUTMAN, CM
论文数:
0
引用数:
0
h-index:
0
机构:
CLEMSON UNIV,DEPT PSYCHOL,CLEMSON,SC 29631
TROUTMAN, CM
;
SHANTEAU, J
论文数:
0
引用数:
0
h-index:
0
机构:
CLEMSON UNIV,DEPT PSYCHOL,CLEMSON,SC 29631
SHANTEAU, J
.
JOURNAL OF CONSUMER RESEARCH,
1976,
3
(02)
:101
-106
[69]
TYEBJEE TT, 1979, J MARKETING RES, V16, P96, DOI 10.2307/3150880
[70]
CONSUMER INITIAL PROCESSING IN A DIFFICULT MEDIA ENVIRONMENT
[J].
WEBB, PH
论文数:
0
引用数:
0
h-index:
0
WEBB, PH
.
JOURNAL OF CONSUMER RESEARCH,
1979,
6
(03)
:225
-236
←
1
2
3
4
5
6
7
8
→
共 73 条
[61]
PREVENTION OF ACCIDENTAL-POISONING THROUGH PACKAGE AND LABEL DESIGN
[J].
SCHNEIDER, KC
论文数:
0
引用数:
0
h-index:
0
机构:
ST CLOUD STATE COLL,DEPT MKT & GEN BUSINESS,ST CLOUD,MN 56301
ST CLOUD STATE COLL,DEPT MKT & GEN BUSINESS,ST CLOUD,MN 56301
SCHNEIDER, KC
.
JOURNAL OF CONSUMER RESEARCH,
1977,
4
(02)
:67
-74
[62]
MODELING AN ORGANIZATIONAL BUYERS PRODUCT EVALUATION STRATEGY - VALIDITY AND PROCEDURAL CONSIDERATIONS
[J].
SCOTT, JE
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV DELAWARE,COLL BUSINESS & ECON,NEWARK,DE 19711
SCOTT, JE
;
WRIGHT, P
论文数:
0
引用数:
0
h-index:
0
机构:
UNIV DELAWARE,COLL BUSINESS & ECON,NEWARK,DE 19711
WRIGHT, P
.
JOURNAL OF MARKETING RESEARCH,
1976,
13
(03)
:211
-224
[63]
ATTRIBUTION THEORY AND ADVERTISER CREDIBILITY
[J].
SETTLE, RB
论文数:
0
引用数:
0
h-index:
0
机构:
CALIF STATE UNIV,SCH BUSINESS ADM,SAN DIEGO,CA 92100
SETTLE, RB
;
GOLDEN, LL
论文数:
0
引用数:
0
h-index:
0
机构:
CALIF STATE UNIV,SCH BUSINESS ADM,SAN DIEGO,CA 92100
GOLDEN, LL
.
JOURNAL OF MARKETING RESEARCH,
1974,
11
(02)
:181
-185
[64]
PREFERENCE, SEARCH, AND CHOICE - INTEGRATIVE APPROACH
[J].
SHELUGA, DA
论文数:
0
引用数:
0
h-index:
0
SHELUGA, DA
;
JACCARD, J
论文数:
0
引用数:
0
h-index:
0
JACCARD, J
;
JACOBY, J
论文数:
0
引用数:
0
h-index:
0
JACOBY, J
.
JOURNAL OF CONSUMER RESEARCH,
1979,
6
(02)
:166
-176
[65]
CHOOSING A TEST STATISTIC IN MULTIVARIATE-ANALYSIS OF VARIANCE - COMMENT
[J].
STEVENS, J
论文数:
0
引用数:
0
h-index:
0
STEVENS, J
.
PSYCHOLOGICAL BULLETIN,
1979,
86
(02)
:355
-360
[66]
PROMOTIONAL EFFECTS ON A HIGH-INVOLVEMENT VERSUS LOW-INVOLVEMENT ELECTORATE
[J].
SWINYARD, WR
论文数:
0
引用数:
0
h-index:
0
SWINYARD, WR
;
CONEY, KA
论文数:
0
引用数:
0
h-index:
0
CONEY, KA
.
JOURNAL OF CONSUMER RESEARCH,
1978,
5
(01)
:41
-48
[67]
AGGREGATION CRITERIA IN NORMATIVE MARKET-SEGMENTATION THEORY
[J].
TOLLEFSON, JO
论文数:
0
引用数:
0
h-index:
0
TOLLEFSON, JO
;
LESSIG, VP
论文数:
0
引用数:
0
h-index:
0
LESSIG, VP
.
JOURNAL OF MARKETING RESEARCH,
1978,
15
(03)
:346
-355
[68]
DO CONSUMERS EVALUATE PRODUCTS BY ADDING OR AVERAGING ATTRIBUTE INFORMATION
[J].
TROUTMAN, CM
论文数:
0
引用数:
0
h-index:
0
机构:
CLEMSON UNIV,DEPT PSYCHOL,CLEMSON,SC 29631
TROUTMAN, CM
;
SHANTEAU, J
论文数:
0
引用数:
0
h-index:
0
机构:
CLEMSON UNIV,DEPT PSYCHOL,CLEMSON,SC 29631
SHANTEAU, J
.
JOURNAL OF CONSUMER RESEARCH,
1976,
3
(02)
:101
-106
[69]
TYEBJEE TT, 1979, J MARKETING RES, V16, P96, DOI 10.2307/3150880
[70]
CONSUMER INITIAL PROCESSING IN A DIFFICULT MEDIA ENVIRONMENT
[J].
WEBB, PH
论文数:
0
引用数:
0
h-index:
0
WEBB, PH
.
JOURNAL OF CONSUMER RESEARCH,
1979,
6
(03)
:225
-236
←
1
2
3
4
5
6
7
8
→