A Reconceptualization of Change Strategy - One Application of Dilemma Theory

'Strategic change' is widely discussed in the scientific literature, whereas 'change strategy' (CS) remains conceptually vague and ambiguous in meaning. The purpose of this article is to introduce a novel re-thinking and expansion of CS as a concept in relation to other essential change-related issues. CS as we see it is a unique combination of means to accomplish a desired change in a certain context. Dilemma theory is a useful analytical starting point in creating a CS, with its basic principles of reconciliation and decision-making based on the dimensional view of change. These principles make a substantial contribution to the overall management of change in terms of outlining the theoretical foundation of the CS. Developing well-being at work (WW) is used as an example of a demanding strategic change in the practical application of CS. A process model for creating CS is also presented and tested in the WW context.