Purpose - The purpose of this paper is to set out guidelines to de-mystify the publication process and increase opportunities for successful publication. Design/methodology/approach - An introspective method is employed based upon the author's experience as a reviewer and editor. Findings - Findings highlight some of the challenges facing researchers when writing research papers, pitfalls on the path to publication and possible remedial actions. Practical implications - Information gained may go some way to improve writing and increase the possibly of publication in international journals. Originality/value - This paper is based on personal experience. The more information available to researchers regarding requirements for successful publication as well as greater transparency of the review process will improve writing quality and ultimately progress debate within academic disciplines.