BROADCASTERS LICENSE RENEWAL CLAIMS REGARDING CHILDRENS EDUCATIONAL PROGRAMMING

This research examined 48 stations seeking FCC license renewal in 1992 and assessed their efforts to fulfill the programming requirements of the Children's Television Act of 1990. The study found that stations reported a weekly average of roughly three and a half hours of educational programming specifically designed for children, although many of the programs claimed were of questionable educational value. Many stations evidenced shortcomings in either correctly completing their renewal applications and/or properly satisfying their programming obligations. The data are interpreted as demonstrating inadequate performance by broadcasters in response to the new legislative requirements.