A MODEL OF ADVERTISING COMPETITION

被引：85

作者：

ERICKSON, GM

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1985年 / 22卷 / 03期

关键词：

D O I：

10.2307/3151426

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：297 / 304

页数：8

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