REDUCED-FAT FOODS AND NEUROMARKETING

被引：0

作者：

Kuster, Ines ^{[1
]}

Vila, Natalia ^{[1
]}

机构：

[1] Univ Valencia, Dept Comercializac & Invest Mercados, Valencia, Spain

来源：

3C EMPRESA | 2013年 / 2卷 / 05期

关键词：

Foods low in fat; neuromarketing; purchase decision; communication strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this work is to reflect on the applicability of the marketing neuromarketing reduced fat foods among young people; analyzing product strategy, including packaging, communication strategy and purchasing decisions.

引用

页数：15

共 31 条

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