DEMAND AND SUPPLY OF NETWORK TELEVISION ADVERTISING

被引：11

作者：

BOWMAN, GW ^{[1
]}

机构：

[1] TEMPLE UNIV,PHILADELPHIA,PA 19122

来源：

BELL JOURNAL OF ECONOMICS | 1976年 / 7卷 / 01期

关键词：

D O I：

10.2307/3003201

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：258 / 267

页数：10

共 13 条

[1]

*B CO, 1965, B ALM

[2] CONSUMER CHOICE AND TELEVISION [J].

BOWMAN, G .

[3] TV VIEWING - APPLICATION OF A FORMAL CHOICE MODEL [J].

BOWMAN, GW ;

FARLEY, JU .

[4]

*BROADC PUBL INC, 1972, 72 BROADC YB

[5] FCC REGULATION, MONOPSONY, AND NETWORK TELEVISION PROGRAM COSTS [J].

CRANDALL, RW .

BELL JOURNAL OF ECONOMICS AND MANAGEMENT SCIENCE, 1972, 3 (02) :483-508

FAIR, RC .

[7]

Goldberger A. S., 1964, ECONOMETRIC THEORY

[8]

NIELSEN AC, 1964, NATIONAL NIELSEN TV

[9]

NOLL RG, 1973, ECONOMIC ASPECTS TEL

[10]

OWEN B, 1974, TELEVISION ECONOMICS