EFFECTS OF COUNTRY-OF-ORIGIN AND PRODUCT-ATTRIBUTE INFORMATION ON PRODUCT EVALUATION - AN INFORMATION-PROCESSING PERSPECTIVE

被引：323
作者：
HONG, ST [1 ]
WYER, RS [1 ]
机构：
[1] UNIV ILLINOIS, DEPT PSYCHOL, CHAMPAIGN, IL 61820 USA
来源：
JOURNAL OF CONSUMER RESEARCH | 1989年 / 16卷 / 02期
关键词：
D O I：
10.1086/209206
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：175 / 187
页数：13
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