CUSTOMERS DRIVE CORPORATIONS GREEN

被引：115

作者：

VANDERMERWE, S

OLIFF, MD

机构：

来源：

LONG RANGE PLANNING | 1990年 / 23卷 / 06期

关键词：

D O I：

10.1016/0024-6301(90)90096-M

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article discusses the dramatic growth of the 'green' movement and some of the inevitable effects on business as it becomes an integral element of consumer demand. Consumer pressure forces legislation and manufacturers need to foresee and prepare themselves for regulation. Companies need to establish a benchmark for future plans; identify the immediate opportunities and risks and plan for a broad range of long-term development. © 1991.

引用

页码：10 / 16

页数：7