ON THE PREDICTIVE POWER OF MARKET SHARE ATTRACTION MODELS

被引：25

作者：

LEEFLANG, PSH

REUYL, JC

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1984年 / 21卷 / 02期

关键词：

D O I：

10.2307/3151703

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：211 / 215

页数：5

共 11 条

[1] CONCERNING LOGICAL CONSISTENCY OF MULTIVARIATE MARKET SHARE MODELS [J].

BECKWITH, NE .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) :341-344

[2]

BECKWITH NE, 1972, J MARKETING RES, V9, P160

[3] CONSISTENT SUM-CONSTRAINED MODELS [J].

BULTEZ, AV ;

NAERT, PA .

JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1975, 70 (351) :529-535

[4] TESTS OF EQUALITY BETWEEN SETS OF COEFFICIENTS IN 2 LINEAR REGRESSIONS [J].

CHOW, GC .

ECONOMETRICA, 1960, 28 (03) :591-605

[5]

LEEFLANG PSH, 1979, RES MEMORANDUM U GRO, V56

[6] MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS [J].

LITTLE, JDC .

MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08) :B466-B485

[7] LOGICALLY CONSISTENT MARKET SHARE MODELS II [J].

MCGUIRE, TW ;

WEISS, DL .

JOURNAL OF MARKETING RESEARCH, 1976, 13 (03) :296-302

[8] ESTIMATION AND INFERENCE FOR LINEAR MODELS IN WHICH SUBSETS OF DEPENDENT VARIABLE ARE CONSTRAINED [J].

MCGUIRE, TW ;

FARLEY, JU ;

LUCAS, RE ;

RING, LW .

JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1968, 63 (324) :1201-&

[9] ON THE PREDICTION POWER OF MARKET SHARE ATTRACTION MODELS [J].

NAERT, P ;

WEVERBERGH, M .

JOURNAL OF MARKETING RESEARCH, 1981, 18 (02) :146-153

[10] LOGICALLY CONSISTENT MARKET SHARE MODELS [J].

NAERT, PA ;

BULTEZ, A .

JOURNAL OF MARKETING RESEARCH, 1973, 10 (03) :334-340

← 1 2 →