BRANDAID - MARKETING-MIX MODEL .1. STRUCTURE

被引：116

作者：

LITTLE, JDC ^{[1
]}

机构：

[1] MIT,CAMBRIDGE,MA 02139

来源：

OPERATIONS RESEARCH | 1975年 / 23卷 / 04期

关键词：

D O I：

10.1287/opre.23.4.628

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：628 / 655

页数：28

共 19 条

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[3]

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[5]

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[6] COMPUTER ON-LINE MARKETING MIX MODEL [J].

LAMBIN, JJ .

JOURNAL OF MARKETING RESEARCH, 1972, 9 (02) :119-126

[7] A MEDIA PLANNING CALCULUS [J].

LITTLE, JDC ;

LODISH, LM .

OPERATIONS RESEARCH, 1969, 17 (01) :1-&

[8] MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS [J].

LITTLE, JDC .

MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08) :B466-B485

[9] EMPIRICAL STUDIES ON INDIVIDUAL RESPONSE TO EXPOSURE PATTERNS [J].

LODISH, LM .

JOURNAL OF MARKETING RESEARCH, 1971, 8 (02) :212-218

[10]

LODISH LM, 1971, MANAGE SCI, V18, P25

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