TELEVISION AUDIENCE MEASUREMENT RESEARCH - YESTERDAY, TODAY AND TOMORROW

被引：0
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作者：
BUCK, S
机构：
来源：
JOURNAL OF THE MARKET RESEARCH SOCIETY | 1987年 / 29卷 / 03期
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：265 / 278
页数：14
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