HEARING THE VOICE OF THE MARKET - COMPETITIVE ADVANTAGE THROUGH CREATIVE USE OF MARKET-INFORMATION - BARABBA,VP, ZALTMAN,G

被引：0

作者：

WILSON, RD

机构：

来源：

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D O I：

10.2307/3172522

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：121 / 124

页数：4

共 7 条

[1] BARABBA V, 1991, HEARING VOICE MARKET
[2] BARABBA VP, 1990, HARVARD BUSINESS JAN, P68
[3] Clancy K. J., 1991, MARKETING REVOLUTION
[4] LANDLER M, 1991, BUS WEEK, V3199, P74
[5] LANDLER M, 1991, BUS WEEK, V3199, P72
[6] RELATIONSHIPS BETWEEN PROVIDERS AND USERS OF MARKET-RESEARCH - THE DYNAMICS OF TRUST WITHIN AND BETWEEN ORGANIZATIONS
MOORMAN, C
ZALTMAN, G
DESHPANDE, R
[J]. JOURNAL OF MARKETING RESEARCH, 1992, 29 (03) : 314 - 328
[7] NAISBITT J, 1985, REINVENTING CORPORAT