VALUES OF PUBLIC-RELATIONS CONDUCT IN SAUDI-ARABIA

This study, conducted in Saudi Arabia, indicates that the educational background of public relations practitioners and the number of public relations employees in an organization are both factors in predicting the sets of values held by the public relations employees in Saudi Arabia. Further, the direction these factors indicate is quite the opposite from what some American public relations theorists might predict. Dr. Al-Enad is an associate professor in the Department of Mass Communication, King Saud University, Riyadh, Saudi Arabia.