MEASURING VARIETY-SEEKING AND REINFORCEMENT BEHAVIORS USING PANEL DATA

被引：214
作者：
KAHN, BE
KALWANI, MU
MORRISON, DG
机构：
[1] COLUMBIA UNIV,GRAD SCH BUSINESS,NEW YORK,NY 10027
[2] PURDUE UNIV,KRANNERT GRAD SCH MANAGEMENT,W LAFAYETTE,IN 47907
来源：
JOURNAL OF MARKETING RESEARCH | 1986年 / 23卷 / 02期
关键词：
D O I：
10.2307/3151656
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：89 / 100
页数：12
相关论文
共 37 条
[1]   EQUILIBRIUM STOCHASTIC CHOICE AND MARKET PENETRATION THEORIES - DERIVATIONS AND COMPARISONS [J].
BASS, FM ;
JEULAND, A ;
WRIGHT, GP .
MANAGEMENT SCIENCE, 1976, 22 (10) :1051-1063
[2]  
Bass FM, 1984, MARKETING SCI, V3, P267
[3]   PURCHASING STRATEGIES ACROSS PRODUCT CATEGORIES [J].
BLATTBERG, RC ;
PEACOCK, P ;
SEN, SK .
JOURNAL OF CONSUMER RESEARCH, 1976, 3 (03) :143-154
[4]   BAYESIAN TECHNIQUE TO DISCRIMINATE BETWEEN STOCHASTIC MODELS OF BRAND CHOICE [J].
BLATTBERG, RC ;
SEN, SK .
MANAGEMENT SCIENCE SERIES B-APPLICATION, 1975, 21 (06) :682-696
[5]  
BROWN GH, 1952, ADVERTISING AGE 1201, V23
[6]  
BROWN GH, 1953, ADVERTISING AGE 0125, V23
[7]  
BROWN GH, 1952, ADVERTISING AGE 0609, V23
[8]  
BROWN GH, 1952, ADVERTISING AGE 0630, V23
[9]  
BROWN GH, 1952, ADVERTISING AGE 1006, V23
[10]  
DAY GS, 1976, 76112 MARK SCI I REP
1234