NEW COMPETITIVE STRATEGIES - CHALLENGES TO ORGANIZATIONS AND INFORMATION TECHNOLOGY

被引:76
作者
BOYNTON, AC
VICTOR, B
PINE, BJ
机构
[1] UNIV N CAROLINA,KENAN FLAGLER BUSINESS SCH,CHAPEL HILL,NC 27514
[2] IBM CORP,INST ADV BUSINESS,MANAGEMENT RES FUNCT,WHITE PLAINS,NY 10601
关键词
D O I
10.1147/sj.321.0040
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
The old competitive strategies of invention and mass production no longer work in an increasingly turbulent business environment. Successful firms are implementing the new competitive strategies of continuous improvement (constant process improvement) and mass customization-a dynamic flow of goods and services via a stable set of processes. This paper provides a ''lens'' through which managers can assess their firm's current competitive position, build a vision for where they must be in the future, and craft a transformation strategy to turn that future vision into reality.
引用
收藏
页码:40 / 64
页数:25
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