LATEST TRENDS IN WEB INFORMATION RETRIEVAL AND IN SEO FACTORS

被引：0

作者：

Gonzalo, Carlos ^{[1
]}

Codina, Lluis ^{[1
]}

Rovira, Cristofol ^{[1
]}

机构：

[1] Univ Pompeu Fabra, Grp Invest DigiDoc, Barcelona, Spain

来源：

INDEX COMUNICACION | 2015年 / 5卷 / 03期

关键词：

Web search; information retrieval; SEO; users signals; search engine results page; SERP; search spam; Google;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Latest trends in web information retrieval and in SEO factors, increasingly focused on signals from users as: profile of who performs the search and the interpretation of user intent. The objective of search engines is twofold: focusing at the maximum in the users and make ever less predictable the composition of the search engine result page (SERP), and combating spam.

引用

页码：19 / 27

页数：9