We show that an atom moving in a light beam with orbital angular momentum experiences an azimuthal shift in the resonant frequency in addition to the usual axial Doppler and recoil shifts. For a Laguerre-Gaussian beam characterised by an orbital angular momentum quantum number l, the shift is lV(phi)/r where r is the radial atomic position and V-phi the azimuthal component of velocity. The predicted shift could play a significant role in interactions between atoms and standing light fields in cooling experiments as well as in ion traps.