A SOCIO-CULTURAL MODEL OF ACTION IN HEALTH

The author poses a model of action in health based in a new paradigm, born by the failure of the current model. Parting from the idea that health and disease are social constructs, and the role of communication as a health tool, the proposal establishes changes in the object over it acts (health), changes in the way of action (prevent), changes in the agent subject (health aide), changes in the proper places to work for health (homes and neighbourhoods); in the patient subject (population), changes also in the view (integral vision of man), in the measure of achievements and challenges (sensors), in the results (life supply to years) and finally, changes in the mediating factors (those that highlight the protection of health)