ECOTOURISM RESOURCES MANAGEMENT AS A WAY FOR SUSTAINABLE TOURISM DEVELOPMENT IN EGYPT

As ecotourism becomes more and more popular, sustainability requirements cannot be ignored from the viewpoints of both practitioners and researchers. The purpose of this study is to present an overview of a general picture for ecotourism resources management to understand how sustainability can be applied to different tourism sites and how ecotourism resources can be managed and marketed effectively and efficiently in Egypt. Statistical models, such as Statistical Means, Correlation Coefficients, Chi-Square, and Regression Analysis, are used to test and interpret the research outcomes. The research findings explained that there are positive attitudes of locals towards sustainability requirements and there is a degree of misunderstanding to the concept of ecotourism for many tourism companies and agencies in Egypt. Also, it is important to develop a new marketing strategy for ecotourism in Egypt using suitable tourism marketing strategies and policies.