INCUBATOR AND MANAGEMENT: A BUSINESS INCUBATOR VIEW

This study investigates the perception view of start-ups companies in relation to the role of business incubators support, specifically Natal Central Technology Incubator (ITNC) located at the Federal Institute of Rio Grande do Norte in Natal city. Thus, it aims to assess the social representation of start-ups companies about the technical and managerial support provided by ITNC. This research was based on the Social Representations Theory Moscovici (1978). The methodology chosen was the Free Association of Words, proposed by Abric (1994) applied to business owners and employees of the startups companies, which corroborates with the Social Representation Theory. The results were analyzed based on content analysis proposed by Bardin (2004). Thus, based on the results, it is proposed to contribute to the improvement of the management program ITNC and thus collaborate in the interrelationship between the start-ups companies and business incubator, through the information accessed through this study.