THE IMPACT OF INITIAL PROCESSING GOALS ON MEMORY-BASED BRAND COMPARISONS

被引：0
|
作者：
SANBONMATSU, DM [1 ]
KARDES, FR [1 ]
GIBSON, BD [1 ]
机构：
[1] MIT, CAMBRIDGE, MA 02139 USA
来源：
ADVANCES IN CONSUMER RESEARCH | 1989年 / 16卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：429 / 432
页数：4
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