The world e-commerces has attracted more and more attention of the Brazilians, mainly the Chinese sites, the low price and the great variety of products have made that many opt to buy their objects of desire in China. In this perspective, this study aims to analyze consumer behavior in online shopping on Chinese websites. There were no studies related to the Chinese market in Brazil. To answer the objectives of this analysis, an exploratory descriptive study of quantitative approach was carried out, with a survey survey. The collection of quantitative data followed the semi-structured questionnaire method applied through the Google search platform with 154 people who have already made at least one purchase on some Chinese site. Descriptive statistical analyzes (means and frequencies) were applied to the results of the research. Both genders buy on Chinese websites because of the low price, diversity of products and free shipping. The main products purchased by women are clothing and men's clothing and accessories, in addition to electronics. In relation to the amount spent on purchases, men usually spend more than women and have also been more satisfied with their purchases.
