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- [2] THE USE OF NOSTALGIA IN TELEVISION ADVERTISING - A CONTENT-ANALYSIS JOURNALISM QUARTERLY, 1991, 68 (03): : 345 - 353
- [3] A frequency and content analysis of alcohol advertising on Brazilian television JOURNAL OF STUDIES ON ALCOHOL, 1999, 60 (03): : 394 - 399
- [8] OPINIONS ON TELEVISION ADVERTISING TO CHILDREN - A CONTENT-ANALYSIS OF LETTERS TO THE FEDERAL-TRADE-COMMISSION MERRILL-PALMER QUARTERLY-JOURNAL OF DEVELOPMENTAL PSYCHOLOGY, 1984, 30 (03): : 247 - 259
- [10] THE VALUE CONTENT OF AN ADVERTISING CLASSIFICATION MATRIX-A CONTENT-ANALYSIS 1989 AMA WINTER EDUCATORS CONFERENCE: MARKETING THEORY AND PRACTICE, 1989, : 264 - 270