Marketing in governance: emotional intelligence leadership for effective corporate governance

Purpose - The purpose of this paper is to examine the most generally applied definitions and other aspects of emotional intelligence, as well as its associated managerial leadership competencies in corporate governance. Design/methodology/approach - The paper adopted a descriptive methodology in describing emotional intelligence leadership for effective corporate governance. Findings - The paper finds that the speed of change in the affairs of formal organizations worldwide tends to require the operations of those institutions to continually think and react to different situations. If people's emotions are pushed toward the range of enthusiasm performance can soar; if people are driven toward rancour and anxiety, they will be thrown of stride. Originality/value - The emotional intelligence leadership discussed in this paper requires that for effective corporate governance, organizations have to grow emotional capital to handle issues of low morale, organizational stress, high staff turnover and lack of work/life balance. The paper propose that further research efforts could empirically assess the extent to which these emotional intelligence domains can influence managerial competence in diverse cultures.