GUIDELINES FOR MARKETING A NEW INDUSTRIAL-PRODUCT

被引：2

作者：

LUCAS, GH ^{[1
]}

BUSH, AJ ^{[1
]}

机构：

[1] TEXAS A&M UNIV,INST VENTURES NEW TECHNOL,COLLEGE STN,TX 77843

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1984年 / 13卷 / 03期

关键词：

D O I：

10.1016/0019-8501(84)90028-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：157 / 161

页数：5

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