LOW COMMITMENT CONSUMER-BEHAVIOR

[1] AMERICA, MASS SOCIETY AND MASS-MEDIA .1. WHAT MODEL OF STUDY CAN BE USED [J]. JOURNAL OF SOCIAL ISSUES, 1960, 16 (03) : 3 - 6

[2] THE OBSTINATE AUDIENCE - THE INFLUENCE PROCESS FROM THE POINT OF VIEW OF SOCIAL COMMUNICATION [J]. AMERICAN PSYCHOLOGIST, 1964, 19 (05) : 319 - 328

[3] BAUER RA, 1967, MAR SEM COMM CONT SO

[4] BAUER RA, 1966, ATTITUDE RESEARCH SE, P3

[5] BERLYNE DE, 1963, PSYCHOLOGY STUDY SCI, V5

[6] BOWEN L, 1973, PRODUCT INVOLVEMENT

[7] BUCKLIN LP, 1965, J ADVERTISING RES, V5, P11

[8] Chaffee S.H., 1973, CONSUMER BEHAVIOR TH, P385

[9] Cox D. F., 1963, P AM MARK ASS DEC, P58

[10] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366

[1] AMERICA, MASS SOCIETY AND MASS-MEDIA .1. WHAT MODEL OF STUDY CAN BE USED [J]. JOURNAL OF SOCIAL ISSUES, 1960, 16 (03) : 3 - 6

[2] THE OBSTINATE AUDIENCE - THE INFLUENCE PROCESS FROM THE POINT OF VIEW OF SOCIAL COMMUNICATION [J]. AMERICAN PSYCHOLOGIST, 1964, 19 (05) : 319 - 328

[3] BAUER RA, 1967, MAR SEM COMM CONT SO

[4] BAUER RA, 1966, ATTITUDE RESEARCH SE, P3

[5] BERLYNE DE, 1963, PSYCHOLOGY STUDY SCI, V5

[6] BOWEN L, 1973, PRODUCT INVOLVEMENT

[7] BUCKLIN LP, 1965, J ADVERTISING RES, V5, P11

[8] Chaffee S.H., 1973, CONSUMER BEHAVIOR TH, P385

[9] Cox D. F., 1963, P AM MARK ASS DEC, P58

[10] ON RESISTANCE TO PERSUASIVE COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1964, 68 (04): : 359 - 366