Customer relationship management and Web mining: the next frontier

被引：0
作者：
Alexander Tuzhilin
机构：
[1] New York University,Stern School of Business
来源：
Data Mining and Knowledge Discovery | 2012年 / 24卷
关键词：
Customer relationship management; Analytical CRM; Web mining; Personalization;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
After a decade of successful development of new Web mining technologies, it is a good time to examine novel promising areas that will advance Web mining over the next decade. This paper argues that CRM is such an area that can benefit from and contribute to further advancements of the Web mining research. This is the case because CRM is an underexplored field that has many open and interesting problems important to the industry and academia. This paper reviews some of the key aspects of CRM, describes certain problems and promising research directions in the field, and discusses how Web mining can contribute to solving these problems.
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页码：584 / 612
页数：28
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