A Cointegration Analysis of Advertising and Sales Data

被引：0
作者：
Caroline Elliott
机构：
[1] Lancaster University,Department of Economics, The Management School
来源：
Review of Industrial Organization | 2001年 / 18卷
关键词：
Advertising; cointegration; sales; unit roots;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
It is argued that the nature of the industry levelrelationship between advertising and sales can givesome indication of the form of competition in anindustry. Hence, this paper examines whether there isa long-run, stable, equilibrium relationship betweenadvertising and sales for food and soft drinksindustries. Results suggest that the variables arenon-stationary, but do not contain seasonal unitroots. Cointegration is not identified between softdrinks industry advertising and sales, which, togetherwith the results of differenced variable regressions,suggests that rivalry between firms in this industrymay be intense.
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页码：417 / 426
页数：9
相关论文
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