Thermodynamic characteristics of non-spontaneous chemical reactions induced by friction are evaluated using the expression for the dissipative function of tribosystems in which at least one tribochemical reaction occurs. The model describing the rate of tribochemical reactions within framework of the activated complex theory is proposed. The estimates show that even at low coefficients of friction, sliding velocities, and loads triboactivation provides the occurrence of tribochemical reactions in the contact zone with a high negative chemical affinity. In case of wearless friction the energy of tibochemical reactions is sufficient to excite at least conformation transitions in structurally non-rigid molecules of the lubricant and other low-energy transformations.