Personality and games: enhancing online surveys through gamification

被引：0
作者：
Tamilla Triantoro
Ram Gopal
Raquel Benbunan-Fich
Guido Lang
机构：
[1] Quinnipiac University,Department of Computer Information Systems, School of Business
[2] The University of Warwick,Information Systems and Management, Warwick Business School
[3] Zicklin School of Business,Paul H. Chook Department of Information Systems & Statistics
[4] Baruch College. CUNY,undefined
来源：
Information Technology and Management | 2020年 / 21卷
关键词：
Gamification; Big Five personality traits; Online surveys; User experience design; Human computer interaction;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
In this research, we evaluate the moderating role of personality on enjoyment and attention associated with a gamified data collection instrument, and the attractiveness of a surveying organization. In an online experiment, we compare a gamified survey with a traditional survey. The results suggest that gamified surveys are more enjoyable and users are more attentive when filling out gamified surveys. Specific personality traits moderate the effect of attention and enjoyment related to gamification, and the enjoyment associated with gamification increases the attractiveness of a surveying organization. These findings have theoretical and practical implications to improve the design of existing online surveys.
引用
收藏
页码：169 / 178
页数：9
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