The future of restaurant revenue management

被引：13
作者：
Kimes S.E. [1 ]
Beard J. [2 ]
机构：
[1] Cornell University, School of Hotel Administration, 348 Statler Hall, Ithaca
[2] Pricing and Revenue Management, Walt Disney Parks and Resorts, Orlando, FL
来源：
Journal of Revenue and Pricing Management | 2013年 / 12卷 / 5期
关键词：
Implementation; Restaurants; Revenue management; Strategy;
D O I：
10.1057/rpm.2013.22
中图分类号：
学科分类号：
摘要：
Although hotels and restaurants have expressed strong interest in implementing restaurant revenue management (RRM), data, change management and system integration issues have often stymied their efforts. The intent of this article is to present a framework for understanding the various aspects of RRM in a full-service restaurant and to identify fertile areas for future research. We present RRM as a building consisting of five pillars. The foundation consists of the company's internal infrastructure of data, decision support tools, systems and internal culture, while the five pillars consist of the traditional four Ps of marketing (product, promotion, price and placement) along with a fifth P, people. © 2013 Macmillan Publishers Ltd.
引用
收藏
页码：464 / 469
页数：5
相关论文
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